The automotive industry today is broader and more diversified than ever before. There are models that are very popular and others that only sell a few dozen units, all under the same brand. This is notably the case with the Toyota Sequoia, a vehicle that one rarely sees, and that is probably the case for you too. It must be said that the model's sales barely exceed 100 units for the entire Canada each year. So, why does Toyota persist in offering the model? What must be understood is that some vehicles are not there to break sales records. There are models like the Sequoia whose role is simply to meet the needs of a more niche clientele. All this to say that it is an excellent vehicle.
Toyota is bringing something new to the Sequoia lineup for 2024 with new colors and some enhanced aesthetic elements. Otherwise, the large SUV from the Japanese manufacturer doesn't change too much. It's important to remember that the new generation Sequoia recently entered the market.
Range and Pricing
The Sequoia is the largest SUV in Toyota's lineup and, as you might expect, it's also the most expensive. We're talking about the hefty sum of $83,411.50 just for the base model. However, this base model offers complete standard equipment as well as impressive off-road capabilities. It should be noted that it benefits from the SR5 TRD designation. Next up is the Limited version at $86,241.50, to which you can add the TRD Pro package. However, this option alone raises the bill to $98,451.50. The Platinum version starts at $96,401.50. Finally, the Capstone version sits at the top of the range with a starting price of $99,401.50.
Category and Competition
Toyota is a fairly prestigious and dominant company in its niche. However, in the case of the Sequoia, the reality is slightly different since its American rivals enjoy more success for the most part. It must be said that Toyota doesn't advertise the Sequoia extensively, and it's not part of emergency vehicle fleets. However, the large SUV from the Japanese manufacturer remains an excellent choice.
Rivals: Chevrolet Suburban, Chevrolet Tahoe, Ford Expedition, GMC Yukon, Jeep Wagoneer, Nissan Armada
Design and Technologies
In recent years, Toyota's designers have embarked on a true frenzy when it comes to designing new models, and one can only appreciate it. Like many others, the Sequoia offers a muscular body with coarse shapes. It almost looks like a life-size toy, and I must say I love it. This new aesthetic philosophy has propelled the brand to new heights.
The same criticism applies to the interior. Once again, it feels like being in a toy vehicle. However, this rugged look suits it particularly well. Its interior closely resembles that of a pickup truck, and that's perhaps what makes it so enjoyable to drive. As for the technologies, I have nothing negative to say because everything works quite well.
Performance
The Toyota Sequoia offers only one option in terms of mechanics, and that's a 3.5-liter 6-cylinder engine. It's paired with an electric motor, bringing the total power to 437 horsepower and 583 lb-ft of torque. This is coupled with a 10-speed automatic transmission, and 4x4 drivetrain is standard. This combination is particularly efficient, allowing the Japanese manufacturer's SUV to achieve an average consumption of 12.6 L/100 km in the city and 10.5 L/100 km on the highway, which is excellent for a vehicle of this size.
Weak Points
Its price quickly climbs from one version to another.
Strengths
It's a vehicle that turns heads wherever it goes. It's very comfortable and spacious. Not to mention, its towing capacity is among the highest in its category.
Signature Element
The Sequoia offers a combination of features and skills not found in any other vehicle in the brand.
Closing Remarks
My biggest dilemma with the Toyota Sequoia is that its price overlaps with that of several Lexus models, even in the full-size vehicle segment. Perhaps that's why fewer people choose the Sequoia. Ultimately, it's a matter of taste, but it's clear that you'll get your money's worth with the Japanese manufacturer's large SUV anyway. The Sequoia offers exceptional capabilities and is particularly pleasing to the eye. It's not for everyone, I agree, but it's a vehicle with character that certainly doesn't go unnoticed. It can also replace a pickup truck on many levels. In short, it's a model that all large adventurous families should consider, provided they have a certain budget, of course.
Jean-Sébastien Poudrier
